The Masterclass is an interactive, hands-on experience for selected members of the sales team, with all three courses progressing to higher difficulty over an eighteen month period.
Course 1 focused on anatomy, pathology, treatment options and sawbone workshops. Distal Extremities Product Managers James Foster and Clark Vickery were on hand to teach this masterclass.
It proved to be extremely beneficial for our Orthopaedic Sales Representatives, who got the chance to build their skill sets and work with many of the Arthrex products.
These masterclass events have become incredibly important in ensuring that Device Technologies continues to uphold a high standard within the Australian and New Zealand healthcare landscape.
“It’s important to do workshops like this, because we want our sales force to be trained up to the highest quality possible,” says Clark.
“[Having these events ensure] that we can service our customers and our surgeons to their expectations, and to be the ultimate resource in the industry for surgeons, so that they think of Device Technologies and Arthrex as the people to go to, and trust.”
The Masterclass was spread over two days, but for the Orthopaedic Sales Representatives, the educational aspect will continue far beyond the end of the courses.
“Following these workshops, what will happen is each member will be responsible for running a masterclass follow up session on a monthly basis,” elaborates James.
“They will also be responsible for adding that additional educational component to the rest of the sales force who aren’t in the Masterclass. They’ll also be helping structure sales, sales strategy and also helping the rest of the team on that complete pathology-based packet sell, rather than just a product sell.”
Events like this have highlighted Arthrex’s expanding portfolio, and also its growing reputation as a go to name for Orthopaedic products within the Australian-New Zealand market.
“Arthrex are known for soft-tissue, but they’ve added to their portfolio lots of plates and screws to encompass the entire pathology,” explains Clark.
“So, surgeons can be confident that they have everything they need to treat the entire pathology at hand. So that includes plates, screws, and soft tissue products.”