WESTMEAD PRIVATE INVESTS IN INDUSTRY LEADING 3D SURGERY TECHNOLOGY

[vc_row][vc_column][vc_column_text]This new technology means that complex surgeries can now be performed with laparoscopic surgery rather than open surgery, reducing pain and recovery time. This is particularly important for complex bariatric surgery, lung and liver resection surgeries.

VISERA ELITE II restores natural 3D vision and depth perception, providing improved speed, accuracy and precision for surgical tasks. It is unique in offering a rigid 3D video laparoscope that supports seamless direction-of-view rotation to mimic the traditional camera head / telescope configuration without rotating the image on screen. This significant technological development overcomes a major hurdle to 3D adoption. It ensures a level surgical horizon is maintained at all times, while removing the learning curve traditionally associated with 3D imaging.

Dr Brendan Ryan performs bariatric surgery at Westmead Private and recently had the opportunity to use the new Olympus 3D system for gastric sleeve and gastric bypass procedures. “The increased depth of vision is amazing and makes my surgery more precise. It allows me to undertake my more complex operations with greater surety. I am so excited about this enhanced technology and am constantly impressed by the extra vision I can get,” said Dr Ryan.

Westmead Private is committed to providing the best in health care, offering surgical options that achieve the most optimal outcomes for patients.

“It is wonderful to be able to offer such cutting edge technology to our patients, which will help us deliver enhanced, faster and more effective care. Further enabling us to become the first choice for patient care in our community,” said CEO Mike Flatley.[/vc_column_text][/vc_column][/vc_row]

Foot and Ankle Masterclass Launches in Manly

[vc_row][vc_column][vc_column_text]The Masterclass is an interactive, hands-on experience for selected members of the sales team, with all three courses progressing to higher difficulty over an eighteen month period.

Course 1 focused on anatomy, pathology, treatment options and sawbone workshops. Distal Extremities Product Managers James Foster and Clark Vickery were on hand to teach this masterclass.

It proved to be extremely beneficial for our Orthopaedic Sales Representatives, who got the chance to build their skill sets and work with many of the Arthrex products.

These masterclass events have become incredibly important in ensuring that Device Technologies continues to uphold a high standard within the Australian and New Zealand healthcare landscape.

“It’s important to do workshops like this, because we want our sales force to be trained up to the highest quality possible,” says Clark.

“[Having these events ensure] that we can service our customers and our surgeons to their expectations, and to be the ultimate resource in the industry for surgeons, so that they think of Device Technologies and Arthrex as the people to go to, and trust.”

The Masterclass was spread over two days, but for the Orthopaedic Sales Representatives, the educational aspect will continue far beyond the end of the courses.

“Following these workshops, what will happen is each member will be responsible for running a masterclass follow up session on a monthly basis,” elaborates James.

“They will also be responsible for adding that additional educational component to the rest of the sales force who aren’t in the Masterclass. They’ll also be helping structure sales, sales strategy and also helping the rest of the team on that complete pathology-based packet sell, rather than just a product sell.”

Events like this have highlighted Arthrex’s expanding portfolio, and also its growing reputation as a go to name for Orthopaedic products within the Australian-New Zealand market.

“Arthrex are known for soft-tissue, but they’ve added to their portfolio lots of plates and screws to encompass the entire pathology,” explains Clark.

“So, surgeons can be confident that they have everything they need to treat the entire pathology at hand. So that includes plates, screws, and soft tissue products.”[/vc_column_text][/vc_column][/vc_row]